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Social Media Research Briefs

  • 27 Jul 2018 3:18 PM | Kathy Doering (Administrator)

    Imagine you only had 10 minutes to spend on LinkedIn and wanted to spend that time engaging with prospective clients, or maybe some new connections you made at a recent conference. How would you find them quickly & engage before your time was up?

    Meet Vik Rajan, who is developing a LinkedIn add on, Inner Circles. Listen as Vik explains what Inner Circles is & how it will make LinkedIn more effective. We also talk about the good, bad, and ugly of LinkedIn, so you’ll want to check it out.

    Want to get a sneak peek of Inner Circles? Take a look at the website and sign up for updates so you’re the first to know of new developments.

    Don’t forget to connect with Vik on LinkedIn and Twitter, and learn more about his company,

    Listen: What's in Store With Inner Circles?

  • 20 Jul 2018 1:44 PM | Kathy Doering (Administrator)

    “I don’t want to reach the world…I just want to find my individual segment.”

    If you’re not familiar with the term micro fame you’ll want to listen to this episode.

    Meet Alexander Lowry, a Professor of Finance at Gordon College and the Director for the Master of Science in Financial Analysis program.

    Listen as Alexander talks about disrupting the higher education industry & how social media helped him in this efforts. He shares some innovative social tips & techniques you’ll want to make note of.

    You can learn more about Gordon College by visiting their website. Also be sure to take a look at their Master of Science in Financial Analysis program, especially if you’re thinking about a future in finance! here

    Alexander shared information about Gordon’s Finance & Faith Forum, which is held quarterly. Click here to learn more the forum and see which speakers will be presenting

    You can find Alexander on LinkedIn & Twitter if you'd like to connect with him!

     Listen: Alexander Lowry on Micro Fame & Industry Disruption


  • 13 Jun 2018 12:57 PM | Kathy Doering (Administrator)

    Imagine being at work and not picking up the phone when it's ringing....

    Todd Grossman, CEO Americas for Talkwalker, used this as an anaolgy when talking about the importance of listening to social conversations. In this episode, Todd talks about image recognition as it relates to social listening and shares an interesting case study looking for the most popular type of pasta - the study found much more than this. Listen to learn how one thing led to another in their research.

    You can learn more about Talkwalker by visiting their website, and you can learn more about their pasta research in the article, "Finding Actionable Consumer Insights Using Visual Listening."

    We invite you to connect with Todd on social media - he'd love to hear from you on Twitter or LinkedIn!

    Listen: Talkwalker's Case Study on the Value of Image Recognition in Social Research

  • 3 May 2018 11:05 AM | Kathy Doering (Administrator)

    In the corporate world, acquisitions and mergers are not for the faint of heart. Careful due diligence is not all about the financials - listen as Michalis Michael, CEO of DigitalMR, shares tips and best practices for looking at social data to better understand a company's current standing and to prepare to hit the ground running once the acquisition is final.

    Michalis recently spoke with us about best practices in social research, which is another great podcast episode to check out.

    To learn more about Digital-MR or connect with Michalis, you can visit the DigitalMR website or find them on Twitter at @DigitalMR and @DigitalMR_CEO. You can also connect with Michalis on LinkedIn.

    Listen: Social Research & Corporate Acquisitions

  • 18 Apr 2018 6:08 PM | Kathy Doering (Administrator)

    In this podcast episode, Tatiana Tosi talks about how social media research plays into netnography and understanding how to engage with and market to online communities. Influencer marketing is also discussed (hint: it's not what you think it is)...

    Want to connect with Tati? She'd love to hear from you! You can find Tati on LinkedIn & Twitter.

    Listen: Social Media in Netnography & Influencer Marketing

  • 3 Apr 2018 3:14 PM | Kathy Doering (Administrator)

    This episode features a great discussion with Jennifer Radke, CEO of the National Institute for Social Media ( Not only does she serve as the Institute's CEO, she is an international author, speaker, and strategic business leader with over 15 years of experience in sales and recruitment leadership.

    In this episode, she talks about strategy and research for businesses, and offers information on the NISM certification and coursework that is available, as well as a special promotion for non-profits and the Social Media Job Study that is currently in progress for 2018.

    Helpful links:

    • If you are a social media professional & would like to participate in the 2018 Social Media Job Study, please click here
    • If you are a non-profit, take advantage of the FREE webinar hosted by the NISM entitled, "Measuring the Value of Social Media for Your Nonprofit" - Click here to learn more & register 

    Listen: Meet the National Institute for Social Media

  • 12 Mar 2018 12:45 PM | Kathy Doering (Administrator)

    A quick podcast from Marianne, host of the Social Media Research Brief - a huge thank you to our listeners, a brief overview of the SMRA, and a special offer for our listeners!

    Listen: Thank you for listening!

  • 7 Feb 2018 12:43 PM | Kathy Doering (Administrator)

    “The web is the biggest focus group in the world.” No truer words have been said. Listen as Michalis Michael from Digital MR shares three ways social media research can be incorporated into traditional research methods. He also shares tips on what to look for in a social listening platform and shares his insight into why social listening has taken so long to become a standard research tool.

    If you are interested in learning more about market research and Digital MR, I encourage you to visit their website at You can also find them on Twitter at @DigitalMR and @DigitalMR_CEO .

    Listen: Social Media Research Tips & Advice

  • 24 Jan 2018 1:41 PM | Kathy Doering (Administrator)

    Private investigators use social media & online research to enhance their cases, learn more about people of interest and players in a case. Listen as Deb Salerno, Social Media Specialist from eChatter talks about how social media and online content plays into an investigation.

    Listen: eChatter Social Media Research and Investigation

  • 15 Jan 2018 4:06 PM | Kathy Doering (Administrator)

    Listen as Katie McElveen, Associate Director of the Social Media Learning Center at Clemson University talks about the SMLC, uses cases, and benefits of engaging students in social media listening as part of their studies.

    The Social Media Listening Center (SMLC) at Clemson University is an interdisciplinary, cutting-edge laboratory that seeks to monitor, measure, and engage in social media conversations from across the web. It is the first of its kind, allowing college students the opportunity for hands on training and experience in social media research.

    Listen: A Peek Into Clemson University's Social Media Learning Center

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