In the second part of this two part series, Jimmy Matorin talks about psychographic profiling - what it is, how it's currently being used, and ways to take advantage of this constant stream of real time data from consumers.
You can listen in to learn more on how the food industry and brands like Ikea are using psychographic profiling to better connect and understand their consumers. Jimmy also talks about the dangers and things to be aware of when using this newer data stream.
How is Ikea using profiling?
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Listen: Psychographic Profiling