The Global Source for Social Media Researchers

Social Research Strategy For a Broad Audience

9 Apr 2019 1:41 PM | Kathy Doering (Administrator)


In this episode, Logan Allec, founder of Money Done Right, shares his story about building his brand and how social marketing helped him grow his company to where it is today.  

He turned traditional social marketing strategies on their side with great success:

  • Traditional strategy tells us to find our audience online and start with marketing on that platform. Logan flipped the script a bit – where did he start and why?
  • What challenges exist in building visibility and audience loyalty when the social platform is not traditionally used for user engagement?
  • The broader the target audience, the trickier it can be to market to all effectively. How did Logan address this and use social strategy effectively to connect with Millennials to Seniors?
  • Finding the value of repurposing content, but knowing its limitations

There are some great ideas & takeaways in this episode!

I encourage you to connect with Logan - he’d love to hear from you! You can find him where you hang out online:


Listen:  Logan Allec Shares Tips on Social Marketing to a Broad Audience

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