“The more data you have, the cloudier it gets. That’s why there’s a need for good media analysis.”
If you feel this way, you’ll want to listen to this episode! I’m talking with Michael Lieberman, founder of Multivariate Solutions. We had a great discussion around social network analysis – this is different than social listening.
Find out more about the 4 types of social network analysis and the 6 different maps. Each map can provide insight into social conversations, including:
- How does conversation flow? Is there an influencer driving conversation?
- What are the “hot topics” surrounding a brand/campaign and who are the people talking about it?
- Is a marketing campaign sending the right message? Polarized conversation maps may alert you to potential issues.
Learn more about social network analysis, how it can be used to maximize marketing and advertising efforts, and how Michael's expertise can benefit companies who are seeking this type of data analysis.
Listen: Social Network Analysis
I encourage you to learn more about Michael & Multivariate Solutions. Below are links to his website and social accounts – stop by and say hello!
I also promised I’d share some of Michael’s work and examples of social network analysis maps & case studies so you can get a good understanding of what we are talking about in this episode.
Publications by Michael LiebermanTwitter Analysis Case Study: Nordstrom & a Polarized Community