The Global Source for Social Media Researchers

When a Crisis Hits: How to Use Social Listening To Your Benefit

2 Jan 2019 10:27 AM | Kathy Doering (Administrator)


Chances are your brand will face a social media crisis at some point – with the way social media is designed, it’s bound to happen. Are you prepared to handle it?

This episode shares insight, tips, & tricks on how to use social listening & research before and during a crisis – easily identify when something is brewing, collecting information to manage the crisis, and ways to use it to keep your staff safe in high profile crisis situations.

Do you have your own tips or stories on how your brand faced a social crisis? If so, please share with us to be featured in an upcoming episode. You can send your stories to Marianne Hynd at marianne@smra-global.org.

You can learn more about the Social Media Research Association at smra-global.org and be sure to follow us on Twitter, Facebook, and LinkedIn.

Listen: How to Use Social Listening & Research During a Crisis


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