“The web is the biggest focus group in the world.” No truer words have been said. Listen as Michalis Michael from Digital MR shares three ways social media research can be incorporated into traditional research methods. He also shares tips on what to look for in a social listening platform and shares his insight into why social listening has taken so long to become a standard research tool.
If you are interested in learning more about market research and Digital MR, I encourage you to visit their website at digital-mr.com. You can also find them on Twitter at @DigitalMR and @DigitalMR_CEO .
Listen: Social Media Research Tips & Advice