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  • 4 Sep 2019 11:32 AM | Kathy Doering (Administrator)

    This is an amazing infographic that shows companies that Facebook has acquired  over the years. Wow!

    Published By Social Media Today

     Sept. 4, 2019

    Facebook has made a heap of high profile acquisitions over time, including WhatsApp, Instagram - and almost Snapchat.

    But maybe more interesting than the major purchases are the smaller technology platforms which Facebook has acquired, and considering where they fit within the platform's broader roadmap. Zuck and Co. have always been aggressive on this front, buying up potential competitors and tools to give them the upper hand.

    Could Facebook's acquisitions point to significant shifts in its future direction?

    With this in mind, it's worth taking a look at this updated infographic from the team at Techwyse which outlines all the companies that Facebook has bought up over time. There are 72 purchases in total, and Facebook remains active on this front.

    Check out the full infographic below. 

    Listing of companies acquired by Facebook

  • 28 Aug 2019 5:20 PM | Kathy Doering (Administrator)

    There are over 3.5 billion daily users on social media, which means at some point your target audience is talking about their retail experiences and discussing their favorite products. Customer service issues can now be handled via social media as well as speaking directly with brands. Customers and businesses are even communicating one-on-one and using social media to do so.

    YouTube has now caught on and there has been a rise in video marketing to appeal to different audiences. The platform hosts more than 1.9 billion logged-in users each month and those numbers continue to rise along with its popularity.

    There is no doubt your business is sure to find its target market with all that YouTube has to offer. Here’s how to use YouTube’s products and services to best appeal to customers and their interests.

    1. YouTube Live

    Live stream has taken over social media…through Facebook, Instagram, and Snapchat. Facebook reported that people are three times more likely to watch a live stream on the platform than a regular video because events happening at the moment are more interesting than videos from the past. Customers agree it’s more captivating to see something happening in real-time.

    YouTube’s very own live streaming platform, YouTube Live, offers the same capability. Viewers engage with live video eight times longer compared to regular video, boosting your channel’s engagement rates and driving traffic to your channel. YouTube Live can be used to broadcast a Q&A session, showcase your products and services, introduce an influencer, and more.

    2. 360-degree videos

    Another fascinating trend is the 360-degree video. Viewers can use their mouse to click on a video and place the screen in the perspective they want it. The video continues to play even as you move the content around on the screen and interact with it.

    360-degree videos provide a virtual reality experience users can enjoy from their laptop or mobile phones. Brands can use this feature to show products and services in ways they previously haven’t. Users can now explore a brand’s content and choose to look from whatever perspective they prefer.

    3. How-to tutorials

    What do you prefer when trying to solve a problem or find a DIY solution? A video or step-by-step written instructions? Many users say they gravitate towards video tutorials that teach them how to do something or talk extensively about how to solve a problem.

    According to Google, 67% of millennials can find a YouTube video on anything they want to learn. Every minute, up to 400 hours of video are uploaded into its database, with how-to videos remaining a popular genre to consume. But, over the years, this method has made all the difference for businesses trying to elevate their brand and sell their products. With how-to videos, users get a first-hand look at how brands can get rid of their problems and simplify their lives.

    4. Celebrity endorsements

    Retail businesses clearly know the value of having a major celebrity endorse their brands and products. But now, celebrities are using video for their own gains.

    YouTube and other live streaming outlets are being used by celebrities to deepen their connection with fans, essentially becoming creators. Will Smith may not have released a single movie in 2018, but he still reigned supreme thanks to the videos he shared on YouTube, showing off his travels, performing the world’s greatest “In My Feelings Challenge,” and even bungee jumping from a helicopter into the Grand Canyon.

    How much more valuable is a celebrity endorsement when the star is not only connected to the product on TV ads and billboards, but when they’re also producing related videos for their fans? Rihanna’s tutorial Tuesday videos for her makeup brand Fenty are a great example of this in action.

    YouTube is a platform you definitely want to utilize if you plan on strategizing your business for higher conversions and engagement rates. Video, and more specifically live streaming, is a fan favorite and people aren’t giving it up any time soon. By adding it to your marketing strategy, you’re ensured a better chance of achieving your goals and reaching success.

  • 22 Aug 2019 12:04 PM | Kathy Doering (Administrator)

    Scams hurt consumers but they also can hurt your brand. Make sure you know what is out there and being said about your company.  Some scams are getting harder to identify. 

    Posted on August 13, 2019 by eChatter

    scams and the web

    It seems the internet will never be completely free of scams, fake ads, and outlandish claims by companies and the products they sell. And 2019 is proving to be no different. Here’s the latest on what to look out for when browsing the web, scrolling your Facebook news feed, and clicking on those enticing ads.

    1) Although Facebook has pledged to get tough on scammers, millions of users are still being targeted by fraudsters. Harry Rose, editor of Which? magazine, said: “Facebook has promised to tackle scams head-on so we’re disappointed that it took them a full 24 hours to remove our falsified ad, despite many comments flagging that it was fake.” Facebook and other tech companies urgently need to put systems in place to ensure their millions of users are protected from scams that could see them conned out of substantial sums.” A Facebook spokesman said: “We are taking action to stop fraud wherever it appears, and will continue to adapt to the increasingly sophisticated techniques fraudsters use to con people.

    Just remember the old adage, if it seems too good to be true it probably is. And follow these rules:

    • If an ad is endorsed by a celebrity, do not assume it is genuine.
    • Never use a financial service advertised on social media without checking their background.
    • Avoid filling out quizzes or surveys that ask you for personal details. They could be used to commit ID fraud, or target you with follow-up scams.
    • Do not click, like or share posts you are unsure of. Opening links or downloading attachments could risk installing a virus on your computer.
    • Be wary of unusual messages from friends if they contain links to “too good-to-be-true” offers or ask for money – even if the message has been sent via Facebook Messenger. A change in your friend’s style of writing is also a likely sign that it’s not them. Always contact your friend privately to check.
    • Check your privacy settings and limit what is publicly visible. Facebook sets your friends list to “public” by default. So if a scammer creates a convincing copy of your account, it’s easier for them to target people on your friends list. Use Facebook’s privacy settings to change it to private or “friends only” instead.
    • If you spot a suspicious post on Facebook, report it. Click on the three dots in the top right hand corner of the post and select “Give feedback”.

  • 16 Aug 2019 7:47 AM | Kathy Doering (Administrator)

    In this digital era, social media had made each and every person a storyteller, with the ability to share their lives with the push of a button. This poses the unique opportunity for brands to become a milestone in the life story of their audience.

    Brand storytelling on social media influences customers by increasing brand awareness, reach and attracting new followers. Your story is how your company will be remembered by customers. When you tell your brand narrative on social media in a way that resonates with the right customers – the customers who will actually use your product and services – the follows, clicks, tweets, or likes will come.

    Allow your customers to become part of your story

    It seems nowadays if you don’t post a picture or status update of an event or personal experience, it didn’t happen. “Who has gone to an experience so they could take a picture of it and post it on social media? Pics or it didn’t happen?” asks Maya Peterson, Director, Culture and Creative Insights at Viacom Velocity. She adds that “when you understand how much your audience experiences because of social media, you have an opportunity to connect with them more meaningfully.”

    A great example is Shinola, who creates connections to its community with user generated content. When a customer purchases a watch from Shinola, the brand invites the customer to share the watch on social media with #MyShinola. There have been 12,400 posts with #MyShinola on Instagram alone. Inviting your customers to be part of your brand is an excellent way to get them engaged on social media. Intrepid Travel focuses on small group adventure travel. They post travel images from their past customers on Facebook to show prospective travelers how awesome a travel experience can be with Intrepid. By using a hashtag that involves your customers or featuring your customers’ photos, they can help tell the story of your brand.

    Focus on the whole experience

    When 52% of young people say that the most amazing brand experience changes their perspective, it can be easy for brands to solely focus on creating that one viral moment as opposed to a representation of themselves online. This can lead to audiences feeling like there’s a brick wall between them and the brand – a disconnect. Boye Fajinimi, Co-Founder and President of The Future Party, believes that experience should be part of the story. “By highlighting the five senses and that, if a person is able to interact – touch, taste and hear – as part of the experience, then the desire to share it online will be more organic and purposeful”, he says.

    Your brand’s story needs to be told in a way that involves your customers and your community to make people feel like they are part of your brand story and connected to your brand. If you’ve got content, share it. If your company helps the community, make it known. Always involve your customers in your brand in as many ways as you can and as often as possible.

  • 6 Aug 2019 5:34 PM | Kathy Doering (Administrator)

    August 1, 2019

    By: Diane Stirling 
    (315) 443-8741

    School of Information Studies Associate Professor Lu Xiao has been recognized for research that employs multiple methodologies to examine the factors surrounding a comment’s persuasive power on social media, and the ability of those comments to change viewpoints that have been expressed online.

    Lu Xiao

    Lu Xiao

    Xiao and co-author Taraneh Khazaei, of Microsoft in Toronto, were chosen for the “Best Methods Paper” award at the 10th International Social Media & Society Conference held in Toronto recently. Their paper, “Changing Others’ Beliefs in Social Media: Online Comments’ Persuasiveness,” was selected for its comprehensive analysis methods and the variety of analyses used in evaluating central questions around the factors that influence the persuasiveness of comments posted online.

    The research involves discussion comments posted on a sub-Reddit forum, “Change My View.”  It explores different dimensions of the language used, the structure of the comments made, attributes of users, and other factors that contribute to a comment’s persuasive value, according to Xiao. Specifically, she says, the examination looked at these aspects of the conversations: 

    • The relevance between the comment and the view it changed
    • The relative position of the comment in the online discussion
    • The psychological attributes (emotional tone) of the comment
    • The use of function words
    • The level of writing sophistication and the comprehensibility of the comment
    • The status of the commenter in the online environment.

    The research project also investigates the reasons why online users were persuaded to change their opinions. The analysis uses an online natural language processing tool to look at the specific language used, but also takes into account several other aspects of the discussion. Findings were linked to earlier research on persuasion and belief change in traditional forms to seek to uncover when and how those factors apply to online persuasion in conversations.

    “We looked at the inference of comments, their order of discussion, and at users’ credibility scores. We also did a statistical analysis when comparing comments of different groups. We measured the relevance between the original comment submission and subsequent comments, then sorted the comments on the original post based on how relevant they were. That ranking was then used for further analysis,” Xiao notes.

    Lu Xiao accepting the award at the International Social Media & Society Conference

    Lu Xiao accepting the award at the International Social Media & Society Conference with colleague and iSchool Professor Jeff Hemsley

    There has been an increasing interest in studying online persuasion, notes Xiao. “We hope to examine whether there are indicators and features that we can identify from those online users’ digital tracers and the online environments that can signify whether a comment is persuasive. If we can do that, we can improve the tool we’ve developed to signal whether a particular comment is powerful and whether it is persuasive or not persuasive,” she says. The persuasion analysis tool is available to the public online at

    The practical value of the study comes from the insights it can yield into how to write effectively in the online environment, and whether writing effectively is the same or different when the information is conveyed in online and offline environments, Xiao says. While the analysis presented in this paper is useful to assess persuasiveness in this situation, it applies only to the particular discussions referenced and as they occurred on the Reddit platform. Other conversations on other social platforms may present different comparisons, she adds. Previously, Xiao’s research looked at online persuasion factors in Wikipedia discussions. Next, she hopes to examine other online environments and platforms, such as the comments left on the review site, Yelp.

    The conference is an annual gathering of leading social media researchers from around the world. Organized by the Social Media Lab at Ted Rogers School of Management at Ryerson University, the conference showcases research from scholars working in many fields, including management, communication, computer science, education, journalism, information science, political science, and sociology.

  • 2 Aug 2019 10:47 AM | Kathy Doering (Administrator)

    AUGUST 2, 2019 by Kerry Flynn

    When YouTube Kids launched in 2015, media buyers were intrigued by the opportunity to advertise to kids in a safe environment. Four years later, even with the scandal of violent Elsa, advertisers within the kids’ demo are still putting ad dollars behind YouTube Kids.

    A brand exec who buys ads on YouTube Kids said the platform allows kid-focused clients to reach the right audience safely online since children can’t be on social networks. YouTube Kids is not bucketed in the social budgets since it doesn’t have a community or comments, the executive said.

    “Advertising on YouTube comes with trade-offs, scale versus kids. Kids and social don’t really mix. Kids are either not on social platforms or they’re not supposed to be on social platforms,” the executive said.

    Indeed, kids love YouTube. But they aren’t supposed to be there. As one media executive said, “On [regular] YouTube, if you’re under 13, you don’t exist. You probably don’t have your own account. You’re watching on your parents’. But the amount of kids’ usage of main YouTube is vastly, dramatically under-reported.”

    YouTube Kids was YouTube’s way of serving that audience while obeying the Children’s Online Privacy Protection Act (COPPA). YouTube Kids was YouTube’s attempt to build a platform designed for children as opposed to assuming that all users were over 13, said Dylan Collins, CEO of SuperAwesome, a company that focused on kid-safe tools and technology.

    “The challenge faced by YouTube and a lot of the older technology platforms is they were simply not designed to accommodate the sheer volume of children using the internet today,” Collins said. “Google is an incredibly successful business engine that is entirely based on one type of internet user, an adult. Adapting this model to children requires them to do the opposite of everything they’ve scaled, going from maximum data to zero data, which is really difficult to do.”

    At launch, YouTube Kids would include content specifically intended for children and be supported by age-appropriate ads. As Bloomberg reported in June, YouTube considered making YouTube Kids completely curated and subscription-only but opted for algorithmically sorted and supported by advertising. Unsurprisingly, scandals emerged due to YouTube’s unwillingness to vet all of the videos. In October 2017, Mashable revealed the unsafe, even violent, content that appeared on YouTube Kids.

    In the wake of those reports, YouTube said it’s worked to curb the problem by introducing more curation and parental control. But YouTube’s systems aren’t foolproof, as it described in a blog introducing new parental controls on YouTube Kids: “We work hard to make videos in the app family-friendly, but no system is perfect.” Last month, the Federal Trade Commission reportedly agreed on a multibillion-dollar settlement with YouTube due to COPPA violations. YouTube declined to comment on the FTC settlement.

  • 24 Jul 2019 10:04 AM | Kathy Doering (Administrator)

    Written by: Jimmy Matorin, Business Catalyst at SMARTKETING

    I recognize I have two full time jobs. My primary job is leading my company SMARTKETING, a food marketing company that specializes in the food-away-from-home channel. My second job is keeping up with the transformation of marketing. Thanks to being a member of the Advisory Board of the SMRA, I have written some guest posts about the value of consumer targeting, influence marketing, social sharing, etc., etc., etc. The one common denominator throughout the transformation of marketing is building a community (a.k.a. Tribe) around your brand via inbound marketing.

    A Brief History Lesson: For the records, the concept of inbound marketing was coined back in 2005 by Brian Halligan, co-founder and CEO of HubSpot, a marketing and sales company. It is a marketing process utilizing tools like content marketing, social media movements, SEO, webinars, etc. making it possible for consumers to find the products/services they need. It took nearly a decade before inbound marketing gained traction. It continues to evolve as companies fine tune their marketing content focusing on resolving problems and connecting with their community. Note: Research indicates that approximately half of the buyers absorb three to five pieces of content during their purchasing journey. Consequently, brands are educating their customers through stories, videos, blogs, social media, podcasts and events. When my company works with a client developing an inbound B2B marketing strategy, we strongly recommend refreshing their current website which most probably is stale. Websites are the hub of the wheel for inbound B2B marketing.

    According to a recent Forrester survey of B2B marketers (500 plus), most indicated that their company’s website is the most effective tool for building awareness and generating demand. More effective than digital advertising, SEO, online engagement via social media platforms and events. However, after evaluating numerous websites of the survey respondents across 12 B2B industries, the research firm concluded a majority of the sites needed refreshment, specifically as it related to user-friendly, relevant and engaging/interactive content. Forrester recommended marketers solicit feedback from their customers and organize their content marketing plans accordingly to best meet the needs of their target audience (a.k.a. buyers).

    Are you ready to refresh the hub of the wheel for your future B2B content marketing initiatives?

  • 18 Jul 2019 3:11 PM | Kathy Doering (Administrator)

    News on the outlook of Social Media Monitoring Tools future market reach...

    Salesforce, Oracle, Lithium Technologies, Hootsuite, Sysomos

    Social Media Monitoring Tools Social Media Monitoring Tools

    The Global Social Media Monitoring Tools Market research provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The market Report also calculate the market size, the report considers the revenue generated from the sales of This Report and technologies by various application segments. The report delivers a comprehensive overview of the crucial elements of the market and elements such as drivers, current trends of the past and present times, supervisory scenario & technological growth.

    Social Media Monitoring Tools market size to Reach USD 9.2 billion in 2018 to USD 17.7 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 14.1% during the forecast period.

    Social Media Monitoring Tools is a software equipped with various functionalities for tracking, listening, and gathering relevant content across various social media networks.

    Increasing investments on digital advertising, rising dependency on social media advertising tools to reach customers, increasing focus on understanding customer preference on particular products, and growing trend on delivering personalized content based on current trends accelerates the growth of global Social Media Monitoring Tools market.

    Key Companies Analysis of Social Media Monitoring Tools Market Report: Salesforce, Oracle, Lithium Technologies, Hootsuite, Sysomos, Union Metrics, Klout, BuzzSumo, Webtrends, Zoho and Others.

    Click the link to get a Free Sample Copy of the Report:       

    Global Social Media Monitoring Tools Market Size Growth Rate by Type (2014-2025):

    Software Platform

    Professional Service

    Managed Services

    Global Social Media Monitoring Tools Market Share by Application (2014-2025):

    Retail & Consumer Goods



    Media & Entertainment


    Travel & Hospitality


    Development policies and plans are discussed as well as manufacturing processes and cost structures. This report also states import/export, supply and consumption figures as well as cost, price, revenue and gross margin by regions (United States, EU, China and Japan), and other regions can be added.

    Browse the Full Report description and TOC (Up to 30% Discount)                                        

    The key insights of the Social Media Monitoring Tools Market report:

    • The report provides key statistics on the market status of the Social Media Monitoring Tools market manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.
    • The report provides a basic overview of the industry including its definition, applications and manufacturing technology.
    • The Social Media Monitoring Tools market report presents the company profile, product specifications, capacity, production value, and 2014-2019 market shares for key vendors.
    • The total market is further divided by company, by country, and by application/type for the competitive landscape analysis.
    • The report estimates 2019-2025 market development trends of Social Media Monitoring Tools Market.
    • Analysis of upstream raw materials, downstream demand and current market dynamics is also carried out
    • The report makes some important proposals for a new project of Social Media Monitoring Tools Industry before evaluating its feasibility.

  • 9 Jul 2019 11:53 AM | Kathy Doering (Administrator)

    Our friends from Talkwalker and Social Intelligence Lab came together to create an awesome infographic! Check it out below:

    AUTHOR: Meg Carpenter@Talkwalker

    Social data - raw insights collected from users’ social media activity - is key to helping you understand how to improve your social media performance, and maximize your digital marketing efforts. Every 'Like', every share, every click-through on your social posts means something, and the more you understand about such activity, the better you can focus your efforts on the processes which will ultimately drive your business' bottom line.

    But how are businesses actually using social intelligence, and what are the key trends to be aware of in the rising social data space?

    The teams from Social Intelligence Lab and Talkwalker recently partnered up to conduct a new report on "The State of Social Intelligence", in which they surveyed industry experts to get a better sense of how social data and analytics are being used to optimize performance.

    The report (which you can download here) includes some interesting trend insights, which may help to guide your own thinking and approach on social data usage - check out the infographic below for some of the key findings.  

  • 3 Jul 2019 12:19 PM | Kathy Doering (Administrator)

    Great new study from Social Media Examiner. Well worth the 5 minute read!

    Author: Elaine Fogel @elaine_fogel

    May 10, 2019

    Social media is one of the most popular marketing channels existing today. Yet, some business and organization leaders have questioned how effective it is in reaching their marketing objectives. Is it worth the financial and human resources investment?

    The newly released 2019 Social Media Marketing Industry Report from Social Media Examiner provides us with some insight on social media usage and behavior. The study surveyed more than 4,800 marketers with the goal of understanding how they’re using social media to grow and promote their businesses.

    Increased exposure and traffic are the top social media marketing benefits for the past five years. Increased exposure grew to 93% from 87% in 2018 and increased traffic improved to 87% from 78% last year demonstrating that positive results are possible even in a crowded social media landscape.

    The next two important increases:

    • Generated leads increased to 74% from 64%.
    • Improved sales rose to 72% from 53%.

    Even though Facebook and Instagram are the top two platforms used by marketers, it’s worth noting that Instagram grew from 66% to 73% and Twitter fell from 62% to 59%.

    Facebook is number one for both B2C and B2B marketers, however, when separating B2C and B2B responses, the number two spot for B2C is Instagram at 78% while B2B's second spot is LinkedIn at 80%.

    Overall, YouTube is still the number one video channel marketers prefer, with Facebook's native videos coming in second. When the study separated B2C and B2B responses, B2C marketers use more Instagram stories and Facebook native video while B2B marketers use more LinkedIn native video.

    Of the platforms marketers regularly use for social media ads, Facebook is way ahead of the other contenders. However, when separating B2C and B2B, the study shows that B2C marketers are more likely to use Facebook and Instagram ads while B2B marketers are using more LinkedIn ads.

    As with many studies of this nature, I always question the ROI (return on investment) for marketing activities. Is social media marketing worth the financial and human resources investment?

    Even though we see some ROI results in the first chart, “Benefits of social media marketing,” this next chart demonstrates how marketers need to uptheir measurement activities.

    In response to the study's question, “I am able to measure the return on investment (ROI) for my organic social media activities,” only 44% agreed they were able to measure their organic social activities. This is a challenge that has plagued marketers for years. 

    Social media marketing is a necessity in most marketing mixes today. Yet, the return on investment still eludes many of us. 

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