Interesting post from one of our Corporate Sponsors, Ann Michaels and Associates, on YouTube. Is your company on YouTube?
Posted by AnnMichaels in Social Media Marketing
YouTube is the second largest search engine in the world. A recent YouTube study revealed the following stats: 67% of YouTube users go there for help on how to fix their home, 65% use the platform to be entertained and 56% of its users go there to learn something new. With the massive increase of content being added to the platform every minute, brands need to start targeting content as an active strategy if they want to be successful on the platform.
YouTube is still one of the web’s largest search engines. According to YouTube:
- The community has one billion users—about one-third of all internet users.
- YouTube reaches more 18 to 34 and 18 to 49 year-olds than any cable network in the U.S.
- You can navigate YouTube in 76 different languages, which covers 95 percent of the internet population.
- People watch a billion hoursof YouTube every day.
YouTube still offers the best opportunity for brands to reach their target audience via video.
For example: Say you are a soap company, and you want to use YouTube to sell more soap. Maybe one “avenue” would be Education—you want to educate people on why soap is important. Another “avenue” would be reviews—you want to review the best soaps on the market, and then direct people to where they can buy them.
As soon as you start thinking this way, you’ll find it much, much easier to come up with not only quality content but content that always falls in line with your larger strategy.
How to Make YouTube Work for Your Business
The following five steps can drastically improve your YouTube marketing strategy.
1. Do Your Research Before you start publishing your own content, look around at who else is playing in your niche or market, and what they are doing to succeed.
Make sure you have a good grasp on your competition and what sort of content they’re putting out.
2. Find your Best Content Avenues YouTube marketing really comes down to picking a few key areas where you feel you can deliver the best value and mass producing content that falls within these areas.
That’s why subtitles are so important. You want as many people as possible to watch your content and by providing all methods of viewing you are ensuring a big win.
3. Create a Content Schedule The golden rule you need to follow is simple, and yet it’s the most difficult for brands to execute.
Volume…Ask any full-time YouTuber, social celebrity, or brand on YouTube and they will tell you that their viewership rose as soon as they started increasing their volume.
The best advice for creating a content cadence is to set the tone from the beginning and let your audience know what to expect. Introduce yourself and describe what sort of content you will be publishing and how often. Then make sure you follow through.
Once the cadence is established, your audience will make a habit of checking your channel on a weekly, daily, or sometimes even hourly basis. And the more times they come back, the better.
If you aren’t consistent, you’ll never build a loyal audience. Period.
4. Add Subtitles to Your Videos One of the newest and best tools that Facebook and YouTube have integrated into their video uploading capabilities is the ability to add subtitles.
It may not seem like a big deal, but here’s why it’s important: most people watch videos on their phone, in public, without the sound on. If you can’t hear what is being said in the video, you’re going to skip it, right?
YouTube users arrive ready for video content. They’re more likely to stick around longer, provided the video holds their attention and fulfills its promise. Furthermore, Google loves YouTube videos, and you can compete for a spot in those rankings with videos of your own.
5. Collaborate One of the most effective ways to get your content viewed and shared is by collaborating with other people who have audiences as well.
The biggest YouTubers and successful brands are well known for collaborating. It is a win-win for everyone involved. When you collaborate with someone else who has a similar audience as you, they get exposure to your audience and you get exposure to theirs.
Ready to give YouTube a try? Implement these strategies and watch your brand and audience soar.