Scams hurt consumers but they also can hurt your brand. Make sure you know what is out there and being said about your company. Some scams are getting harder to identify.
Posted on August 13, 2019 by eChatter
It seems the internet will never be completely free of scams, fake ads, and outlandish claims by companies and the products they sell. And 2019 is proving to be no different. Here’s the latest on what to look out for when browsing the web, scrolling your Facebook news feed, and clicking on those enticing ads.
1) Although Facebook has pledged to get tough on scammers, millions of users are still being targeted by fraudsters. Harry Rose, editor of Which? magazine, said: “Facebook has promised to tackle scams head-on so we’re disappointed that it took them a full 24 hours to remove our falsified ad, despite many comments flagging that it was fake.” Facebook and other tech companies urgently need to put systems in place to ensure their millions of users are protected from scams that could see them conned out of substantial sums.” A Facebook spokesman said: “We are taking action to stop fraud wherever it appears, and will continue to adapt to the increasingly sophisticated techniques fraudsters use to con people.
Just remember the old adage, if it seems too good to be true it probably is. And follow these rules:
• If an ad is endorsed by a celebrity, do not assume it is genuine.
• Never use a financial service advertised on social media without checking their background.
• Avoid filling out quizzes or surveys that ask you for personal details. They could be used to commit ID fraud, or target you with follow-up scams.
• Do not click, like or share posts you are unsure of. Opening links or downloading attachments could risk installing a virus on your computer.
• Be wary of unusual messages from friends if they contain links to “too good-to-be-true” offers or ask for money – even if the message has been sent via Facebook Messenger. A change in your friend’s style of writing is also a likely sign that it’s not them. Always contact your friend privately to check.
• Check your privacy settings and limit what is publicly visible. Facebook sets your friends list to “public” by default. So if a scammer creates a convincing copy of your account, it’s easier for them to target people on your friends list. Use Facebook’s privacy settings to change it to private or “friends only” instead.
• If you spot a suspicious post on Facebook, report it. Click on the three dots in the top right hand corner of the post and select “Give feedback”.