Our friends from Talkwalker and Social Intelligence Lab came together to create an awesome infographic! Check it out below:
Social data - raw insights collected from users’ social media activity - is key to helping you understand how to improve your social media performance, and maximize your digital marketing efforts. Every 'Like', every share, every click-through on your social posts means something, and the more you understand about such activity, the better you can focus your efforts on the processes which will ultimately drive your business' bottom line.
But how are businesses actually using social intelligence, and what are the key trends to be aware of in the rising social data space?
The teams from Social Intelligence Lab and Talkwalker recently partnered up to conduct a new report on "The State of Social Intelligence", in which they surveyed industry experts to get a better sense of how social data and analytics are being used to optimize performance.
The report (which you can download here) includes some interesting trend insights, which may help to guide your own thinking and approach on social data usage - check out the infographic below for some of the key findings.