By: Jim Matorin, Business Catalyst at SMARTKETING: Tech-friendly pragmatist that specializes in innovation and revitalizing businesses.
I am a follower of AI (Artificial Intelligence), the next groundswell of technological development. Recently, I posted on my company blog, Save The Planet, https://smartketing.com/2018/03/07/save-the-planet/ how AI will help solve some of our planet’s threating environmental challenges. Being a marketing geek, I am always aggregating content for clients to help them better understand the benefits of social media monitoring/analytics. I was not surprised given the amount of data Facebook has amassed on Instagram users, that it was only a matter of time before AI tools would surface utilizing visual recognition to slice and dice Instagram posts to predict consumer behavior.
Welcome “Eat Your Feed” an AI tool launched by Unilever’s Knorr brand. The AI tool developed by one of their creative agencies, scans an individual’s posts to provide personalized recipe suggestions from the Knorr database. Users can save the recipes, add ingredients to their shopping apps or share the recipes with their followers. To promote the tool, Knorr has created a FOMO (Fear of Missing Out) promotion, a one-day pop-up restaurant (4/11) in London where diners will be served their favorite Instagram meals, plus have the opportunity to snap and share photos.
AI tools sound like a great way to analyze Instagram posts to predict consumer behavior across a broad range of products and services. AI tools utilized to analyze Instagram posts also sound creepy. Big AI is Watching!