Big news from Facebook. Will this be the end of all the Fake Trending Stories?
David Cohen, editors of Adweek's Social Pro Dailey covers the story here:
Facebook will begin using updated machine learning to detect more potential hoaxes
Facebook announced an expanded rollout of its Related Articles test in News Feed, as well as updated machine learning to better sniff out hoax articles.
The social network began testing the use of Related Articles in News Feed in April, with those Related Articles popping up before users clicked on stories in News Feed.
Those Related Articles include content from third-party fact checkers as part of Facebook’s effort to stop the spreading of fake news.
Product manager for News Feed Sara Su updated her Newsroom post from April Thursday, saying that the Related Articles test is rolling out more broadly, and detailing the following tweaks to the test:
- Facebook will begin using updated machine learning to detect more potential hoaxes and share that content with third-party fact checkers.
- If an article has been reviewed by third-party fact checkers, Facebook may show stories from those fact-checkers beneath the original post.
Su said Facebook “will continue testing updates to Related Articles and other ongoing News Feed efforts to show less false news on Facebook and provide people context if they see false news.”
David Cohen is editor of Adweek's Social Pro Daily.