What can social media data tell me?
People love to talk about their favorite televisions shows in social media~ sometimes even when the show is airing. Nielsen took a look at this research in a very insightful way.
About the research: The report was based on Facebook and Twitter data collected by Nielsen between September 18, 2016 and May 24, 2017.
by Ayaz Nanji | June 23, 2017
The Walking Dead was the most talked about television show on social media during the 2016-2017 season, according to recent research from Nielsen.
The report was based on Facebook and Twitter data collected by Nielsen between September 18, 2016 and May 24, 2017 (the traditional television season).
The episodes of The Walking Dead generated 2 million social interactions, on average, on Facebook and Twitter.
Empire ranked second, with 860,000 interactions generated per episode, on average.
The Bachelor ranked third, followed by This Is Us and Love & Hip Hop: Atlanta.
The Grammys had the most interactions (27.6 million) on Facebook and Twitter of any television special last season.
Although the Oscars ranked second, the special generated 836,000 interactions within five minutes after the wrong film was announced as Best Picture.
Super Bowl LI had the most interactions (190.7 million) on Facebook and Twitter of any sports event last season. Some 7.5 million interactions occurred as the game went into overtime.