In this webinar you will learn:

• How to identify and project trends that can change your category using search and social data
  
• How other brands benefit from this approach to stay ahead of the competition
  
• How do you know if ‘trending topics’ discussed online grow or die off quickly? If they impact consumer’s future behavior and preferences?

Ipsos designed an approach using search & social data to identify and project trends to pro-actively inform communication and portfolio strategies.