The Source for Social Media Researchers

Advisory Board

SMRA is guided by Board Advisors who volunteer their time to assist with strategic planning, develop education programs, create industry relations and communications for the association. SMRA is always seeking well qualified advisors to help guide the association. If you are interested in joining the SMRA Board of Advisors, please contact , Executive Director.

Kathy Doering, President

Ann Michaels & Associates, Ltd.

As the CEO of Ann Michaels & Associates, Ltd., Kathy has demonstrated a passion for helping businesses improve the customer experience through marketing research. In 2007, with the onset of review sites and social media, she decided to add social media brand management and social listening to her portfolio of services. With over 10 years in social media research, Kathy continues to learn new things every day.  She has worked on all sides of social media including product launch marketing, brand reputation management and social media insights. 

With a personal goal to help others tap into social media for marketing intelligence and business improvement, Kathy has been the driving force as the founder of the SMRA. 

Kathy is an active member of the Mystery Shopping Providers Association, the Customer Experience Professionals Association and the Social Media Marketing Society.

Seth Grimes

Alta Plana Corporation

Seth specializes in strategic IT analysis, architecture & planning with a focus on business intelligence (BI) and text analytics systems. Seth consults via Alta Plana Corporation, organizes the Sentiment Analysis Symposium, and writes for InformationWeek and other UBM TechWeb publications. For consulting logo-porn, visit 

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Specialties: Computing strategy, business intelligence, data warehousing, data mining, text mining, text analytics, sentiment analysis.

Tom Anderson
Odin Text

Tom H. C. Anderson is the founder and managing partner of OdinText, a venture-backed firm based in Stamford, CT whose patented SAS platform is used by Fortune 500 companies like Disney, Coca-Cola and Shell Oil to mine insights from complex, unstructured and mixed data. A recognized authority and pioneer in the field of text analytics with more than two decades of experience in market research, Anderson is the recipient of numerous awards for innovation from industry associations such as CASRO, ESOMAR and the ARF. He was named one of the “Four under 40” market research leaders by the American Marketing Association in 2010. He is also founder and moderator of Next Gen Market Research (NGMR), a professional networking group for consumer insights practitioners, as well as the editor of the NGMR blog. He tweets under the handle @tomhcanderson.

Imran Anwar

Cloud 9 Global, Inc.

Imran is a proven senior technology industry thought leader. He is a respected C-level management consulting professional & chief architect (enterprise/cloud strategy/planning/execution) with experience at the world's most respected organizations, including Microsoft, US Department of Defense (DMA), General Electric, MetLife, VMware/Cisco/EMC, and CA Inc. As an advisor to Fortune 500 & high tech startups, Imran helps multinationals and entrepreneurs drive innovation in every field. He takes complex problems and quickly creates and delivers simple & effective solutions. 

Vivek Shivpuri


Vivek is the co-founder of Prelytics and developed PULSATE,  rapid-response quantitative-qualitative hybrid social feedback research platform. PULSATE can be configured for a range of business requirements including consumer insights, campaign and product testing, and machine learning. Prior to Prelytics, Vivek was a managing partner with Third Rock capital and an executive vice president with WNS Global Services. 

Michael Lieberman

Multivariate Solutions

Widely recognized by his peers as one of the world’s leading data scientists and marketing analytics professionals, for over 20 years Michael has served as a senior adviser to CEOs and Senior Executives in organizations ranging from Fortune 500 companies to the President of the United States and Prime Minister of Israel.

Dan Foreman

Dan is the Former President for ESOMAR (holding elected position of 100,000 professionals 2013-14, the first President under the age of 40), Founder of TEDxRoyalTunbridge Wells, winner of the prestigious AMA “4 under 40” award, holder of the Disruptive Innovator MR Change Agent of the Year and a frequent guest lecturer at a number of business schools. He holds a BSc in Psychology and Mathematics from University of Leicester, UK. 

Annie Pettit, PhD, FMRIA

Annie Pettit, PhD, FMRIA is an independent research methodologist who writes and speaks about social media listening, survey research, data quality, and innovative methods.  She is the author of The Listen Lady: A novel and social media research guide baked into one, as well as books on questionnaire design book and thought leadership.  Her awards include a 2015 Ginny Valentine Award, 2014 MRIA 
Award of Outstanding Merit, and 2013 ESOMAR Best Methodological Paper. Annie blogs at LoveStats and tweets at @LoveStats. 

Jim Matorin


Jim Matorin offers 35 plus years of broad business experience – finance, marketing and leadership. Prior to beginning SMARTKETING in 1994, Mr. Matorin worked at the Campbell Soup Company.  Before he joined Campbell’s, Mr. Matorin was with the Food Service Division and Retail Convenience Foods Division of the Quaker Oats Company. Jim started his career with Unilever in New York City, both in a financial and marketing capacity.

Mr. Matorin, former IFMA (International Foodservice Manufacturers Association) Chairperson of the Small Business Advisory Committee, is IFMA’s two-time recipient of their prestigious Sparkplug award (2005 & 1997). In Philadelphia, Jim works on numerous community projects assisting the homeless and low-income families (Project HOME, ESWA) 

Lane Mann

Phoenix Marketing International

Lane Mann is currently President of Mobile Research at Phoenix Marketing International, with prior positions at Fidelity Investments, JPMorgan, and Wirthlin Worldwide.


Mark Michelson 

Executive Director

Bob Schumacher

Communications Director

Rosa Trenkamp

Operations Director

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