Together...Understanding Our Social World
We invite you to join us in shaping the future of this growing field. Member benefits include:
Open Source Intelligence: Mining social & online data for threat assessment and corporate protection. eChatter has been offering location and topic data mining since 2007. Online reputation management is more important that ever.
54% of digital marketers consider ORM “very necessary” to their company’s success.
According to Ryan Goff, chief marketing officer and social media marketing director at MGH, Inc., an integrated marketing communications agency in Maryland, 100% of companies should dedicate their attention to ORM.
More than 40% of digital marketers monitor their companies’ brand daily, while 21% monitor their online reputation every hour.
What is Social Media Research?
With the explosion of Social Media, businesses of all sizes often struggle to understand what is being said about their brands, and more importantly, how to promote and protect their brands online.
As with any marketing plan, social media marketing starts with "social media listening" or research to determine who your audience is, how they talk about your product or service, what their pain points are, how they interact with your competitors and to identify brand influencers.
The Social Media Research Association was created in 2017 to build a community of marketing professionals at every level, market researchers who want to be recognized in this area of expertise, students who are working on a degree in social media, pr/communication firms and more.
Come join us & be recognized as a leader of best practices, social media analytics, social media trends and changes in platforms and channels. We help you stay in the know of what is happening in this ever changing world of social media.
Social Media Conversations Around Sparkling Water
Ann Michaels & Associates, one of our sponsor companies, conducted a small social media listening study on the subject of Sparkling Water.
By monitoring the web for a thirty-day period of time, they were able to glean over 400 data points revealing sentiment, demographics of the consumers, and where they were sharing these posts the most.
Thanks to Ann Michaels & Associates for this insight on the subject and allowing SMRA to showcase the study. This is a good example of a "starting point" to any research project you may have. The data may enlighten the researcher on how to hone in on an clearer focus of study.
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