The Global Source for Social Media Researchers



About Us

What is Social Media Research?

With the explosion of Social Media, businesses of all sizes often struggle to understand what is being said about their brands, and more importantly, how to promote and protect their brands online.

 As with any marketing plan, social media marketing starts with "social media listening" or research to determine who your audience is, how they talk about your product or service, what their pain points are, how they interact with your competitors and to identify brand influencers. 

The Social Media Research Association was created in 2017 to build a  community of marketing professionals at every level, businesses who want to be recognized in this area of expertise, students who are working on a degree in social media, pr/communication firms and more.

Come join us & be recognized as a leader of best practices, social media analytics, social media trends and changes in platforms and channels. We help you stay in the know of what is happening in this ever changing world of social media. 



social conversations

Why Join? 


  • If you're a business with the focus of social media marketing / research on the vendor or client side you have a great opportunity to connect and network with thousands of professionals. 
  • If you are a student seeking to connect with companies needing social media promotion and research. 
  • If you are and individual who is looking for a great place to network and learn. 

We invite you to join us in shaping the future of this growing field.  Member benefits include:

  • Networking with the world’s leading professionals in the social media research industry;
  • Gaining exposure among clients, agencies, technology firms and the media;
  • Career center with resources, guidance and leads to further your career in social media;
  • NEW: Access to various social media research studies throughout the year FREE TO MEMBERS;
  • Opportunities for speaking, promotions and demonstration of thought leadership in our Speakers Bureau;
  • Discounts on registration fees for leading conferences, such as Innovation Insight Exchange (IIeX), The Quirk's Event, The Social Shake Up Show, The Market Research Event (TMRE) and more;
  • Educational classes, webinars and workshops on social media research;
  • Sharing articles, whitepapers, presentations on the SMRA website;
  • Mentor Exchange Network;
  • Ask an Expert Panel and Office Hours Consulting;
  • Helping to shape best practices and ethics for social media research.

listening to social conversations



  • Networking with the world’s leading professionals in the social media research industry;
  • Gaining exposure among clients, agencies, technology firms and the media;
  • Career center with resources, guidance and leads to further your career in social media;
  • Opportunities for speaking, promotions and demonstration of thought leadership in our Speakers Bureau;
  • Discounts on registration fees for leading conferences, such as Innovation Insight Exchange (IIeX), The Quirk's Event, The Social Shake Up Show, The Market Research Event (TMRE) and more;
  • Educational classes, webinars and workshops on social media research;
  • Sharing articles, whitepapers, presentations on the SMRA website;
  • Mentor Exchange Network;
  • Ask an Expert Panel and Office Hours Consulting;
  • Helping to shape best practices and ethics for social media research.

Corporate Sponsors

Ann Michaels & Associates    threads qualitativeechatter social services

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National Institute for Social Media

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