The Global Source for Social Media Researchers

Together...Understanding Our Social World


social conversations

Why Join? 


  • If you're a business with the focus of social media marketing / research on the vendor or client side you have a great opportunity to connect and network with thousands of professionals. 
  • If you are a student seeking to connect with companies needing social media promotion and research. 
  • If you are and individual who is looking for a great place to network and learn. 

We invite you to join us in shaping the future of this growing field.  Member benefits include:

  • Networking with the world’s leading professionals in the social media research industry;
  • Gaining exposure among clients, agencies, technology firms and the media;
  • Career center with resources, guidance and leads to further your career in social media;
  • NEW: Access to various social media research studies throughout the year FREE TO MEMBERS;
  • Opportunities for speaking, promotions and demonstration of thought leadership in our Speakers Bureau;
  • Discounts on registration fees for leading conferences, such as Innovation Insight Exchange (IIeX), The Quirk's Event, The Social Shake Up Show, The Market Research Event (TMRE) and more;
  • Educational classes, webinars and workshops on social media research;
  • Sharing articles, whitepapers, presentations on the SMRA website;
  • Mentor Exchange Network;
  • Ask an Expert Panel and Office Hours Consulting;
  • Helping to shape best practices and ethics for social media research.

listening to social conversations



  • Networking with the world’s leading professionals in the social media research industry;
  • Gaining exposure among clients, agencies, technology firms and the media;
  • Career center with resources, guidance and leads to further your career in social media;
  • Opportunities for speaking, promotions and demonstration of thought leadership in our Speakers Bureau;
  • Discounts on registration fees for leading conferences, such as Innovation Insight Exchange (IIeX), The Quirk's Event, The Social Shake Up Show, The Market Research Event (TMRE) and more;
  • Educational classes, webinars and workshops on social media research;
  • Sharing articles, whitepapers, presentations on the SMRA website;
  • Mentor Exchange Network;
  • Ask an Expert Panel and Office Hours Consulting;
  • Helping to shape best practices and ethics for social media research.




Sponsored


Looking for some great social media insights but don't want to purchase software? Ann Michaels & Associates, one of our founding members is a good resource for you. 

They have been monitoring social media since 2007. From consumer insights, competitive intelligence,  reputation management and lead generation, Ann Michaels can handle a one time project or ongoing for an affordable rate. 

What can social insights do for your company?

Schedule a free 30 minute consultation today. 

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About Us

What is Social Media Research?

With the explosion of Social Media, businesses of all sizes often struggle to understand what is being said about their brands, and more importantly, how to promote and protect their brands online.

 As with any marketing plan, social media marketing starts with "social media listening" or research to determine who your audience is, how they talk about your product or service, what their pain points are, how they interact with your competitors and to identify brand influencers. 

The Social Media Research Association was created in 2017 to build a  community of marketing professionals at every level, market researchers who want to be recognized in this area of expertise, students who are working on a degree in social media, pr/communication firms and more.

Come join us & be recognized as a leader of best practices, social media analytics, social media trends and changes in platforms and channels. We help you stay in the know of what is happening in this ever changing world of social media. 


Back to School 2019: Social Listening Study


Home School VS Public School 

Home School Sentiment

Ann Michaels & Associates, one of our sponsor companies, conducted a Social Media Listening Study on the subject of Home School VS Public School. As you can image emotions run high on this very controversial subject. 

By monitoring the web for a three month period of time, leading up to the new school year, Ann Michaels scrapped over 10K data points revealing sentiment, demographics, share of media, and much more.

A glimpse of the report reveal the reasons people name for why they choose to homeschool:

1. Educational Reasons

2. Political Reasons (saw responses from both sides)

3. Medical/Special Needs Reasons

4. Fear of violence/bullying

5. Multiple reasons (these were usually mentioned in response to some news item/other media with a post saying something like, "Reason #[number] we homeschool!")

Email us to learn more...


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