The Global Source for Social Media Researchers

Online E-learning Portal 

Social Media MarketingOur Social Media e-learning series is up and running with the first series concentrating on using social media research for competitive intelligence. 

Coming Soon:

Reputation Mangement: How to Keep Your Brand Safe 

Social Media Analytics: Difference Between Earned and Owned Data

Best Practices For Using Social Media Data For Research


Founding Corporate Sponsors

Ann Michaels & Associates                                          threads qualitative                                                                            echatter social services                                                

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About Us

What is Social Media Research?

With the explosion of Social Media, businesses of all sizes often struggle to understand what is being said about their brands, and more importantly, how to promote and protect their brands online.

 As with any marketing plan, social media marketing starts with "social media listening" or research to determine who your audience is, how they talk about your product or service, what their pain points are, how they interact with your competitors and to identify brand influencers. 

The Social Media Research Association was created in 2017 to build a  community of marketing professionals at every level, market researchers who want to be recognized in this area of expertise, students who are working on a degree in social media, pr/communication firms and more.

Come join us & be recognized as a leader of best practices, social media analytics, social media trends and changes in platforms and channels. We help you stay in the know of what is happening in this ever changing world of social media. 



social conversations

Why Join? 


  • If you're a business with the focus of social media marketing / research on the vendor or client side you have a great opportunity to connect and network with thousands of professionals. 
  • If you are a student seeking to connect with companies needing social media promotion and research. 
  • If you are and individual who is looking for a great place to network and learn. 

We invite you to join us in shaping the future of this growing field.  Member benefits include:

  • Networking with the world’s leading professionals in the social media research industry;
  • Gaining exposure among clients, agencies, technology firms and the media;
  • Career center with resources, guidance and leads to further your career in social media;
  • NEW: Access to various social media research studies throughout the year FREE TO MEMBERS;
  • Opportunities for speaking, promotions and demonstration of thought leadership in our Speakers Bureau;
  • Discounts on registration fees for leading conferences, such as Innovation Insight Exchange (IIeX), The Quirk's Event, The Social Shake Up Show, The Market Research Event (TMRE) and more;
  • Educational classes, webinars and workshops on social media research;
  • Sharing articles, whitepapers, presentations on the SMRA website;
  • Mentor Exchange Network;
  • Ask an Expert Panel and Office Hours Consulting;
  • Helping to shape best practices and ethics for social media research.

listening to social conversations



  • Networking with the world’s leading professionals in the social media research industry;
  • Gaining exposure among clients, agencies, technology firms and the media;
  • Career center with resources, guidance and leads to further your career in social media;
  • Opportunities for speaking, promotions and demonstration of thought leadership in our Speakers Bureau;
  • Discounts on registration fees for leading conferences, such as Innovation Insight Exchange (IIeX), The Quirk's Event, The Social Shake Up Show, The Market Research Event (TMRE) and more;
  • Educational classes, webinars and workshops on social media research;
  • Sharing articles, whitepapers, presentations on the SMRA website;
  • Mentor Exchange Network;
  • Ask an Expert Panel and Office Hours Consulting;
  • Helping to shape best practices and ethics for social media research.

Member Blog

Upcoming events

Social Media Conversations Around Sparkling Water



Ann Michaels & Associates, one of our sponsor companies, conducted a small social media listening study on the subject of Sparkling Water. 

By monitoring the web for a thirty-day period of time, they were able to glean over 400 data points revealing sentiment, demographics of the consumers, and where they were sharing these posts the most. 

Thanks to Ann Michaels & Associates for this insight on the subject and allowing SMRA to showcase the study. This is a good example of a "starting point" to any research project you may have.  The data may enlighten the researcher on how to hone in on an clearer focus of study. 

Full Report Click Below:

Sparkling Water Social Media Listening Report 


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