The Global Source for Social Media Researchers


Our Mission

Social Media has created a plethora of consumer insights and data globally. The Social Media Research Association is a professional community created to provide its members with resources and skills to tap into and evolve in this ever-changing social world. 

SMRA's mission is to educate, promote, influence and unite social media research professionals to foster an innovative, transparent, connected and mutually supportive community.  

To achieve this, SMRA is committed to

  • Helping our members improve their social marketing research skills 
  • Connecting members with each other to enhance their careers and businesses. 
  • Providing educational opportunities and updates to changing social media channels
  • Helping members identify social media footprints and conversations in new and exciting ways for enhanced engagement
  • Teaching members how to scale social media and deep web data to create more powerful marketing campaigns 
  • Providing guidance on corporate reputation management and archiving.





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